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Title: Reviewing communication procedures with local authorities on waste planning : (Certificate in Management project)
Author: Phil Ackerley
Document Type: Monograph
This report reviews the communication links between the Agency's Thames Region and local authorities on waste planning and analyses whether existing liaison with the local authorities on waste planning is satisfactory or whether improvements can be made. A multi-discipline Team, the Waste and Local Authority Liaison Team, was formed to analyse the problem. The members included staff from Tactical Planning, Planning Liaison, Campaigns and Customer service. The report starts by examining the existing liaison arrangements between the Thames Region and the local authorities on waste planning matters. This examination identified that improvements could be made. The Team decided to adopt a marketing approach to analyse the problem. Local authorities are one of the Agencys major customers, and therefore we need to be clear on the main services waste planning provides and how we tailor the service more closely to their needs. A SWOT analysis was undertaken to assist in interpreting the information gathered. A need for improvements in communicating with the local authorities was the conclusion drawn from the analysis. The strengths and weaknesses revealed the current situation and the particular concerns we have in delivering a quality service. The opportunities and threats revealed our findings on the marketing environment and the future prospects of delivering a quality service. To decide and plan for improvements, we developed a marketing-mix framework.
Publisher: Environment Agency
Publication Date: 1998
Publication Place: [Bristol]
Subject Keywords: Waste managementEnvironmental planningSustainable developmentLocal authoritiesEnvironment AgencyCommunication
Geographic Keywords: EA South East
Extent: 20; + appendices
Total file downloads: 29

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